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Develop a Compelling Website

Introduction Your website is your business’s biggest asset. It should be easy to find, easy to use, and help you attract new customers and build relationships with existing ones. That doesn’t mean it should look pretty—although it certainly doesn’t hurt! It means you need things like clear navigation that lets people get around quickly, information …

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New Year, New Strategy: How to Audit Your Marketing for Maximum Impact in 2024

Why You Should Audit Your Marketing Strategy at the Start of the Year The new year brings an opportunity for reflection and growth. As a business owner, auditing your marketing strategy should be a priority. An audit allows you to honestly assess what worked and what didn’t in order to optimize activities going forward. Without …

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Setting Goals for Your Digital Marketing

What are Digital Marketing Goals? Digital marketing goals are the foundation of your digital strategy. They’re the reason you’re doing it in the first place, and they should be defined before you start putting together any strategy or campaign plans.Setting goals is an important step in making sure that your marketing efforts are focused on …

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