Your website is your business’s biggest asset. It should be easy to find, easy to use, and help you attract new customers and build relationships with existing ones. That doesn’t mean it should look pretty—although it certainly doesn’t hurt! It means you need things like clear navigation that lets people get around quickly, information that’s organized in a way people can understand, and writing that’s straightforward yet engaging.

Here are some best practices we’ve developed over the years while creating websites for all kinds of clients:

Create a website with a focus on the visitor.

One of the most important aspects of creating a compelling website is making sure that it’s easy to navigate. Visitors want to be able to find what they need quickly, so make sure there are clear links on all pages and that you’ve made your site mobile-friendly by using responsive design (so it looks good on all devices).

You also want your website content to be easy to read–that means short paragraphs and simple language, not too many graphics or videos, and no ads unless they’re relevant (and relevant ads can still be engaging). You also want visitors who arrive at your site through search engines like Google or Bing (or one of their competitors) because they have specific questions about what you offer or need help finding answers quickly without having to sift through lots of unrelated information about yourself first.

Make sure your site is easy to read, with readable fonts and a good contrast between text and background.

You want your website to be easy to read. The easiest way to do this is by using a readable font, like Arial or Helvetica. Make sure the font size is large enough so that it’s easy for visitors to read from a distance (and if it isn’t, change it). Also make sure there’s enough contrast between your text color and background color so that people can easily see what they’re looking at when they visit your site.

Keep it simple and fast.

The next step is to ensure that your website is easy to use. Users want their experience with a website to be fast and efficient, so you’ll want to make sure that it’s simple for people who visit your site on any device.

The best way to do this is by eliminating unnecessary elements from your design, keeping the layout clean and uncluttered, and reducing the number of clicks needed in order for visitors to find what they need as quickly as possible.

Use a responsive design.

Responsive design is an approach to web development that allows your website to be viewed on any device, whether it’s a desktop computer or smartphone. It simply means that the same content will look good and be easy to access no matter what size screen you’re using. This can be especially important if you want your site visitors to be able to easily find information or complete tasks while they’re out and about rather than sitting at home in front of their desktop computer or laptop.

Responsive design also makes sure that your site looks great on all types of devices–no matter what size screen users may have!

Make sure your content is easy to find and read.

Make sure your content is easy to find and read. You can do this by using headings and subheadings, bulleted lists, numbered lists and bold or italicized text for emphasis.

Don’t use more than one font on your site – it looks messy!

Write with your audience in mind.

When you’re writing for your audience, it’s important to consider how they will interact with the website. Do they have a high level of education? Will they be able to understand technical terms and jargon?

If you are writing a website that is meant for senior citizens or children, then it’s best to use simple language that will be easy for them to read. On the other hand, if your target audience is made up of lawyers and doctors who have been in the field for 20 years or more, then feel free to get more technical with your words! In addition, keep in mind that people usually skim online content rather than reading every word carefully–so try not use overly long sentences or paragraphs (a rule of thumb: if a sentence can’t fit on one line without being chopped off at both ends).

Organize your content logically and clearly.

The first step to creating an easy-to-navigate website is organizing your content logically and clearly. Organizing your site’s information into an understandable hierarchy will help visitors find what they’re looking for by leading them through the site in an organized way, while also making it easier to read through long pages of text.

To start building this hierarchy, think about what you want people to do on your website: Is there one main action that should happen when someone arrives at each page? For example, if I’m reading about how my company offers marketing services for small businesses, then maybe my homepage should have links directly related to finding out more about those services (e.g., “Marketing Plans” and “Branding Packages”) instead of having generic navigation at the top like most websites do these days (elements like “About Us,” “Contact Us,” etc.).

Great websites help visitors find what they need quickly and easily, making the web a better place for everyone

Your website is the face of your business on the web. It’s how you present yourself to potential customers and it can make or break their decision to do business with you.

So what makes a good website? There are lots of things that make up a great site, but here are some basic guidelines:

  • Make it easy for visitors to find what they need quickly and easily, making the web a better place for everyone!


Whether you’re a small business or an international corporation, your website is the first impression people will see when they think about your company. It’s important that your site be easy to navigate, easy on the eyes and full of valuable information. By following these tips, you’ll be well on your way to creating a compelling website that will help drive traffic and increase sales!