To many people, artificial intelligence (AI) is still a futuristic concept. But it’s already here and can potentially revolutionize how we do business. Small businesses can take advantage of this technology to streamline their marketing efforts and improve customer engagement.

In this article, we’ll look at what AI is, how it works, what you can use it for in your small business, and why you should make the switch from traditional marketing tactics.

What is AI?

AI is a broad term that refers to machines that can learn, think and act like humans. It’s not just limited to computers; it can also be found in robots, cars, and even smartphones that have voice recognition capabilities.

In practical terms, AI means that you will be able to ask your computer questions such as “What should I do next?” or “Where should I go for lunch?” The computer will then offer up answers based on its preprogrammed algorithms or by accessing data from other sources (like Google Maps) via an internet connection. You might also notice some changes on websites where AI has been used; for example: if you search for something specific online and then visit another website with similar content but different prices (or some other aspect), the first site may show up at the top of your search results with ads related specifically to what was searched before visiting them–this is called retargeting!

How does AI work?

Now that you know what AI is and how it can help your company, let’s take a step back and look at the basics of how artificial intelligence works. AI systems are built on neural networks–computer programs that mimic the way our brains work through layers of interconnected neurons. Neural networks can be trained to perform tasks by feeding them large amounts of data, then using trial and error to figure out which patterns in this information are most important for carrying out specific tasks.

A good example of this process comes from Microsoft’s Twitter bot Tay–a chatbot designed to engage with users on social media platforms like Twitter or Kik Messenger (an instant messaging app). When Tay was released in 2016, she was intended as an experiment in conversational intelligence but quickly became notorious for her racist comments after interacting with other users online; Microsoft ultimately had to shut down the project due to its inability not just with language but also cultural context!

What can it do for your small business?

AI can help with lead generation. It will be able to send out emails and text messages reminding people that they need to book an appointment, or it could even call them up and try to get them in the door.

AI can also help you improve your website and social media activities by providing more relevant content for each individual customer, so they won’t feel like they’re being bombarded with ads that don’t apply to them at all.

What are the benefits of using AI for marketing your small business?

If you’re looking to grow your small business, AI can help. Here are just some of the benefits:

  • Increase in sales. By using AI and machine learning, you can get more leads and convert them into sales. This will lead to an increase in revenue, which means more profit for your company.
  • Increase in leads generated by marketing campaigns (and therefore sales). If you want more people coming through the door or signing up for something via email, then this is an excellent way of doing it! It’s also important to note that these leads won’t be low quality–they’ll be highly targeted individuals who have shown interest in what you have on offer by clicking through from social media posts or visiting specific pages within your website (like “Contact Us”).

How does it help you with lead generation?

Lead generation is one of the most important aspects of marketing. You have to find and attract leads if you want to grow your business. AI can help with this by helping you find leads that are more likely to buy from you, convert into customers, and be interested in what it is that you’re selling.

AI can also help with lead nurturing–that is, keeping in touch with potential customers over time so that when they’re ready for a purchase decision (or when someone else makes it for them), there’s no doubt about who should get their business: You!

How does it help you with email campaigns?

AI is also great at helping you create personalized emails. You can use AI to personalize your subject line, call-to-action button, and even the content of your email itself.

Here’s how it works: Let’s say you’re sending an email about a new product launch (this is a real example). AI will scan through all of the people on your list and figure out who has purchased similar products in the past or shown interest in other similar topics based on their behavior on social media platforms like Facebook or Twitter. Then it creates different versions of this message–one for each person! The resulting emails will focus on what matters most to each recipient based on his or her needs and interests rather than being one generic message sent out equally among everyone else on the list (which happens when we do things manually).

How can it improve your website and social media activities?

AI can help you understand your website visitors and social media followers with a high degree of accuracy. It will tell you what they want, what they don’t like, and how to make your website more relevant to them.

You can use this information on your website by making changes in the content or design so that it appeals better to the target audience. For example, if AI tells you that people are looking for price comparisons on products but not finding any on your site then it might be time for some research into how other sites are doing this successfully so that we can do something similar ourselves!


AI is a powerful tool that can help you with your marketing. It can help you generate leads, improve your website and social media activities, and automate your email campaigns. AI is also great at boosting sales and growing businesses!

Takeaway: AI can be used as a valuable tool in the world of small business marketing if you know how to use it right.


So, if you’re looking for a way to improve your marketing efforts and increase leads for your small business, AI might be just what you need. It can help with everything from lead generation to email campaigns and social media activities by providing insights into what customers want from their experience with your brand. The best part is that it doesn’t require any special knowledge or programming skills–just access to data!